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1. First, the positioning of the needs of rural tourism customers
How can rural tourism 蔡加赞 with well-funded farm entertainment? The key is to find the needs of tourists.
countryside tourism
1. Appreciation of rural style
Tourists go to the countryside not with the mentality of going to the resort, but with the mentality of enjoying agriculture. The first thing they need to look at is the characteristics of this village, such as ancient villages, modern villages, and residential farmhouses. If these down-to-earth things are turned into resorts, it would be boring.
2. Experience of traditional agriculture
Many people come from the countryside, or have some rural memories of their childhood. They brought their families to the countryside, many people just to relive these memories. If there is no farm work, traditional food production, traditional custom celebrations, these original things. The psychological needs of these tourists who travel here have not been met.
3. Farmer interaction
Without farmers, the village loses its core. The exchanges with farmers, coupled with agricultural labor, have lost the taste of rural tourism
Two, two, the main problems in rural tourism
After clarifying the positioning of rural tourism, we can see that the current rural tourism is already “earth” enough. But there are some fatal problems.
1. Inconvenient transportation
Although many villages have beautiful environments, the transportation is so inconvenient that some villages have been in the village for a long time and have no time to play.
2. Lack of public health facilities
people in rural areas adopt “all natural” methods to solve public health problems. In these cities, the concept of tourists is temporarily unacceptable, so there are no facilities like toilets, septic tanks, trash cans and showers at all. If they do, no one will take care of them, and the sanitary conditions are also terrible.
3. Limited reception capacity
Some villages may have only a few hundred people. The available space is very limited, and the parking space alone is annoying. Let alone board and lodging. passenger flow is a double-edged sword. If there are fewer people and no money, people just call.
3. The future development direction of rural tourism
Compared with foreign countries, rural tourism is still in its infancy, because many rural areas in China are rich in natural and cultural resources, but the infrastructure is poor. The contradiction between the two has led to a situation where demand is increasing on the one hand but cannot be satisfied. How to break through the plight of rural tourism.
1. Free travel
Since the reception capacity is limited and the infrastructure is not high, can I take the free route? There are no restrictions on activities or entertainment. As long as you want, you can walk and play freely in several villages.
2. One village, one product
Villages can concentrate their advantageous resources to develop tourism activities and set themes. These themes can be the main planted products, cultural customs and natural scenery. Take a unique country trip.
3. Village house preservation
Many villagers have destroyed old things and buildings before. In fact, this is the destruction and waste of cultural resources. Many rural areas do not know how to use these resources, so they can take maintenance measures to make these old houses become good host families and attract tourists.
4. Cultural preservation
The core of rural tourism is that urban residents want to experience cultural life different from cities, which is the fundamental reason why tourists enter the countryside. However, the assimilation of rural areas and the disappearance of cultural life worry urban tourists.
Rural traditional cultural life is the capital of rural tourism, and the loss of this rural tourism truly loses its competitiveness.